WHY WE CHOOSE THE FRAMESI COLOR LINE

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Launching in 1945 makes Framesi one of the world’s oldest and most trusted hair color lines.  Founder Roberto Franchina believed “Better Beauty = Confidence and Success” and therefore dedicated his company to supporting the professional hairdresser with salon exclusive products and programs that enhance the artistry of beauty. 

 

Framesi’s color lines leave the hair in superior condition and shine with 100% gray coverage and fade resistance that is second to none. Offering the industry’s most versatile and highest quality deposit-only color systems which provides the longest lasting color durability, coverage, and shine one can experience from a demi-permanent color.

 

Framesi is the preferred color line by stylists around the world; it is the "colorist's color.”